Agency Growth Podcast Episodes
Learn More About Agency Growth
Read and listen below to get the most out of growing and scaling your agency the same way we did.
Don’t Fear Your Competition | Episode 015
You're going to face competition no matter the niche or the industry you're in. It's inevitable. But competition isn't something you should be afraid of for a few reasons: There are plenty of fish out there Competition can be friendly and even rewarding People...
It’s Okay to Grow Slow and Keep the Full-Time Job, It’s Smarter That Way | Episode 014
There's a belief out there that in order to be successful in your entrepreneurial endeavors, you have to quit your full-time job and dedicate your life to your business. This just isn't true. Often times people equate the first level of success in an entrepreneur's...
Fancy Tools & Software Won’t Get You More Clients or Make Your Agency Better | Episode 013
Every new agency owner we run into likes to show off their fancy, expensive software whether it's a reporting tool, CRM, or bid manager. It seems like everyone thinks the next piece of software they buy is going to push their agency to the next level when in...
Online Master Class and Agency Gurus are Fake and You Shouldn’t Listen to Them | Episode 012
The #1 problem with the marketing and consulting industry is fake gurus and "Master Classes". Nearly all of the people who host these or have some kind of agency blueprint course are fake and can't actually perform the marketing they're preaching for clients -- so...
Chase Relationships, Not Money | Episode 011
If you chase relationships in your agency or consultancy, the money will follow. But if you chase money first, you risk destroying current and future relationships which becomes self-defeating in the pursuit of money. We give specific examples of when we cared more...
How to Tell a Client isn’t a Good Fit for Your Agency | Episode 010
When you first start out, you'll likely try to acquire and maintain as many clients as possible regardless of how demanding or awful they are. We uncover what it's really like when you sacrifice more money for clients that are out of scope, not a good fit, and are...
Learning to Accept Client Criticism and Have it Make Your Business Better | Episode 009
As you start and grow your agency, you'll deal with client criticism. You can either let it annoy you or let it make you better. Criticism can be rooted in miscommunication, poor delivery, or even your client simply having a bad day. We've dealt with our fair share...
Keep Clients from Leaving You by Helping Them Understand Your Value | Episode 008
Your services oftentimes include values that aren't measurable. Reporting, assurance, maintenance, etc. But sometimes clients don't understand that. If they're equating the price they're paying to only one aspect of the services you're offering, you can have an...
Closing Agency Sales Without a Portfolio or References | Episode 007
Closing sales for a new coach or agency owner is hard, especially if you don't quite have a solid portfolio or a few references you can send prospects to. Every agency owner has to deal with this when they start their business. We were able to overcome that hurdle...
How to Find Your First Marketing and Coaching Clients | Episode 006
One of the hardest things to do while starting your agency is finding your first client. As one of our most requested topics to shed light on, Cody and Jake expose how they acquired their first clients without cold-emailing, cold calling, or running any ads. We'll...
Adding Value to Your Services to Increase Client Retention | Episode 005
Sometimes the services you offer are enough to acquire clients but are often times not enough to retain clients, especially if the results you produce aren't immediate. Adding value to your services or working with you in general during your partnership with your...
How to Price Your Agency or Consultative Services | Episode 004
Figuring out how to price the services for your marketing agency or consultancy can be tricky to do, especially when first starting out. Most people tend to undersell themselves when first starting out due to a lack of confidence in their own sales pitch and their...
The Agency Services You Should Offer and Focusing on What Works | Episode 003
Jake and Cody analyze the types of marketing or consulting services that not only work but are profitable. You want to offer high-value services that drive actual results with your clients. Clients aren't stupid; they'll eat you alive if what you offer doesn't...
Focusing on a Niche for Your Agency | Episode 002
There is a multitude of things to consider when starting your agency; one of those things is whether you should focus on a niche or stay broad. Additionally, what niche should you focus on? We tackle the common questions, "should I focus on a niche?" and "what...
Starting a Marketing or Consulting Agency | Episode 001
Jake and Cody tackle everything you need to start your own marketing, consulting, or coaching agency. We're giving you a complete list of everything you should be thinking about and considering when starting your agency from having an actual plan to invoicing...
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