Agency Growth Podcast Episodes
Learn More About Agency Growth
Read and listen below to get the most out of growing and scaling your agency the same way we did.
What Content Should You Write for Guest Posts and Publications | Episode 39
A few episodes back we dropped episode 35 on how to get published in a niche magazine -- the problem with that is figuring out what to write for that magazine that resonates with that audience. This is something everyone who produces content asks themselves....
Turning Graphic Design Skills into a Productized Freelance or Agency Service | Episode 038
We read a listener's question regarding how they can turn their graphic design skills into a service where they can work for themselves rather than someone else. In the past, we've mentioned how it's really hard to turn graphic design services into something that...
Freelancing Different Digital Marketing Skillsets | Episode 037
This week, Jake and Cody talk about the different digital agency roles at an agency and how each of them can break off into their own freelancing gig. Not all roles are created equally. Some can transition smoothly into freelance work like SEO, PPC, and Social...
The Best People to Surround Yourself With (And Who to Cut Out) | Episode 036
There is clearly a different mindset between successful and unsuccessful agency owners. The main difference is you don't typically hear a lot coming from successful owners. The unsuccessful ones tend to share "Mindset" status updates and project to the world...
How to Get Published in Niche Magazines to Get More Leads & Establish Authority | Episode 035
We've said it before, but getting published in magazines and other industry publications has been one of the biggest game changers for our agency in terms of leads we've received, sales we've closed, and authority we've built. It's been the single most important...
What Our 2022 Revenue and Profits Were: A Year in Review | Episode 034
Reporting to you from Cartagena, Colombia! In this episode, we host our first-ever recording in person while on our trip to Colombia! With that in mind, we did want to let you know the audio quality isn't great. However, there is a wealth of knowledge and...
Finding Success in Productized Services for Our Agency | Episode 033
Productizing and packaging services isn't a business model for everyone. For us, it is. It's been very fruitful and scalable and clients seem to love it. But just because you package a service together doesn't mean it will sell or even be successful. We found a few...
The Biggest Game Changers for Our Agency | Episode 032
In our... somewhat Christmas episode, we got in the spirit of giving in which this week we give you some of the biggest game changes for our agencies that really impacted our growth, the value we offer to our clients, and our overall well-being. If you want to get...
Importance of Documenting Your Processes and How We Do It | Episode 031
Everyone always says how important it is for you to document your processes, but rarely do they talk about how they do it or what the most efficient way to do it is. In this episode, we talk about how we found massive growth and process improvement after our...
What Role Should You Hire First? | Episode 030
This is a question we struggled with for the first couple of years of our business. Initially, we thought we wanted our first hire to be someone that would be good at performing the services we weren't adept at ourselves. We figured this would help grow the...
Business Owners Lose Their Subject Matter Expertise When They Run Their Business | Episode 029
You either started or are starting your agency as a subject matter expert, that is, you are a self-proclaimed expert in whatever thing you're selling. But over time, the harsh reality is that as you grow, you will start to lose your subject matter expertise. As you...
The Problem with Most Digital Marketers | Episode 028
In this episode, we discuss the main problem with most digital marketers and agency owners -- which is they don't really seem to want to learn anything new and they're stuck in their ways. This leads to antiquated practices still being utilized and a lack of...
Learning to Manage Your Time as an Agency Owner | Episode 027
We got a little off track right away in this episode and it turned into an episode of its own. Everyone has the same amount of time in a day yet some people always seem to get more work done than us. How do they do it? We talk about the sacrifices we've made in our...
Where to Get Agency Clients | Episode 026
In this episode, Jake points out some fallacies when it comes to agency owners trying to find work and where they try to find it. There's a common belief that agency owners should be everywhere at all times (Twitter, Facebook, TikTok, Instagram, etc) in order to...
THANKSGIVING SPECIAL: The Things We’re Thankful For That Have Helped Us Grow Our Agency | Episode 025
Cody hates Thanksgiving, and it's only a week away. So I thought it'd be funny if we did a Thanksgiving episode just to annoy him. First, I get that Thanksgiving episodes are boring; That's why we decided to make an appropriately themed episode that actually...
Why Burnout is Inevitable and What You Can Do About It | Episode 024
DISCLAIMER: #1: If you don't want to hear about Jake's engagement story then skip to the 9:45 mark to get to the meat of the content (you're welcome)! DISCLAIMER #2: Cody is recovering from the flu and Jake is running on 2hrs and 47 minutes of sleep after getting...
Revenue is a Fake, Vanity Metric. Worry About Profit Instead | Episode 023
Ever noticed how all of the gurus, competitors, or your peers only seem to brag about their revenue numbers? Does it have you feeling like you're not as successful or that you should be doing more? You might want to pay closer attention to what they're saying --...
HALLOWEEN SPECIAL: Some of Our Agency Horror Stories | Episode 022
We figure we'd hop on the topical train and today's topic is Halloween! In this episode, we'll share a few of our spooky agency stories. No ghosts or ghouls -- just genuinely scary moments for us while working in an agency setting whether that's at our agency or...