Agency Growth Podcast Episodes
Learn More About Agency Growth
Read and listen below to get the most out of growing and scaling your agency the same way we did.
How to Handle Market Saturation as an Agency Owner | Episode 057
**Cold Open (Cody eats a banana)** **Skip the Cold Open at 1:45) A lot of people getting into the agency space are realizing that we're in a time of pretty heavy market saturation, so we wanted to address it and what our feelings are on it. For starters, we...
Paid Advertising Should be the Last Thing You Do | Episode 056
**Cold Open (Bananas aren't that great for you... but also the optimal banana is around 30% brown)** **Skip the Cold Open at 8:11** We've been seeing a lot of businesses, not just agency owners, turning to paid ads in order to acquire clients in the early...
4 Ways to Improve Client Retention | Episode 055
**Cold Open (How much would you buy an agency for that did $10k MRR?)** **Skip the Cold Open at 12:04** We asked the community what they wanted to hear more about and client retention was the top subject. We've covered it a couple of times on this podcast,...
Is It Better to Have an Agency or a Personal Brand? | Episode 054
**Cold Open (We're getting negative reviews and we're sad)** **Skip the Cold Open at 7:38** Something we've seen new digital marketers struggle with is whether they should create an agency or focus their services around their personal brand and we...
One Year of This Podcast — What Has Changed | Episode 053
**Cold Open (Pre-podcast technical difficulties / Cody talks about how his stay in Japan is going)** **Skip the Cold Open at 18:17** In this special episode, we wanted to make sure that we didn't let a full year of creating, editing, and publishing this podcast...
Should the Marketing Industry Be Regulated? | Episode 052
**Cold Open (We discuss what we think about getting manicures as men)** **Skip the Cold Open at 9:40** Our 52nd episode! That means we've been publishing a new episode every, single Friday for a full year! Thank you for continuing to listen and support our...
How AI Will Affect Digital Agencies | Episode 051
**Note: Starting at 41:15, there is some distorted audio for a few minutes. This podcast was recorded in person and Cody's mic sucks. This does pass and return to normal.** **Cold Open (Cody gives Jake a familiar mug for his birthday / Jake talks about the Iowa...
Masterminds Are Dumb and You Don’t Need Them | Episode 050
Lately, within the last year, there has been a surge of new, self-proclaimed "agency" or "SMMA" owners. You might even be one of them -- but with that surge of new, ambitious agency owners comes a surge of other people capitalizing on it and...
Why We Don’t Want Free Labor and Neither Should You | Episode 049
**Cold Open (What's the maximum number of days you can eat leftover pizza?)** **Skip the Cold Open at 5:45** Lately, we've been getting a lot of requests from listeners and people in groups asking if there is an opportunity to work for us for free so they...
Why Most Agencies Fail | Episode 048
**Cold Open (Jake almost dies at a paintball tournament)** **Skip the Cold Open at 13:00** 1 in 5 businesses fails within the first 5 years. We think that number is much higher in the digital agency space. We're rounding off our 4th year with Evergrow and seeing...
Booking Appointments Using LinkedIn Cold Messaging | Episode 047
The Everbros host Kevin Miller from All Approach to gain some insight into how he uses LinkedIn to get book appointments for agencies.
How to Price Your Marketing Services When You’re Just Starting Out | Episode 046
In episode 004 of the podcast, we talked about how to price your agency services. However, the episode was geared more toward pricing once your agency is more established. It covered understanding your labor hour allocation and market rates. When you're just...
Properly Setting Up Analytics & Tracking Will Set Your Agency Apart | Episode 045
The main reason why Jake believes so many new agency owners and people who sell SMMA courses gravitate to social media is that you don't have to really learn how to track anything. All of the important tracking features are built into the Facebook interface. All...
The Importance of Establishing and Tracking KPIs with Your Client | Episode 044
In this week's episode, we go over arguably the single most important thing that separates our agency from the rest of the agencies out there. Tracking. The number one thing clients hire you for is results. If you can't provide results, they'll fire...
Planning Too Much vs Just Taking Action | Episode 043
Are you a serial planner or do you take action for the sake of taking action? In this episode, we share differing beliefs on whether you should take time and plan out the right moves for your agency or just get started and figure it out. There are pros and...
7-Figure Agency Model with $500 Clients | Episode 042
We sit down with Schieler Mew of Service Lifter and owner / admin of the Google SEO Mastermind group on Facebook (120k members) and dive deep into his business model where his average ticket is only a little more than $600 per client per month, yet he's hitting the...
How Much Money Do You Need to Start an Agency? | Episode 041
We've been seeing a lot of people in Facebook groups talking about how they're building funds by white labeling their services for other agencies or getting involved with setting and closing to "get money to start their agency". But that begs the question, "how...
How to Pick the Niche for Your Marketing or Consulting Agency | Episode 040
We stress the importance of niching down when it comes to creating your own marketing or consulting agency, especially in such a crowded industry, but we've never gone into how to pick your niche. Granted, niching down isn't for everyone -- but if it is for you,...