Episodes

A collection of things we’ve talked about.

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Learn More About Agency Growth

Read and listen below to get the most out of growing and scaling your agency the same way we did.

The Problems Our Agency is Currently Facing | Episode 107

The Problems Our Agency is Currently Facing | Episode 107

**Cold Open (Cody went to Scotland for a Taylor Swift concert)****Skip the Cold Open at 12:40**Our podcast is largely about practical advice we give to other agency owners as we grow ours -- however, we thought it would be a good idea to air out all of the problems...

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How AI Is Affecting Digital Agencies | Episode 106

How AI Is Affecting Digital Agencies | Episode 106

**Cold Open (Cody and Jake talk office chairs and Chat GPT)****Skip the Cold Open at 7:57**It's been a year since we've talked about AI and its potential effect on agencies. Now that we have had some time, it's time to talk about what is actually being impacted.When...

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Should You Focus on One Niche or Have Multiple? | Episode 104

Should You Focus on One Niche or Have Multiple? | Episode 104

**Cold Open (The agency space is getting dumber)** **Skip the Cold Open at 15:30**Most new agency owners can agree on one thing and it's that picking your niche is more difficult than it sounds. The majority of agency owners will pick niches they heard were good based...

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Our Productivity Hacks | Episode 103

Our Productivity Hacks | Episode 103

**Cold Open (Physical therapist that helps gamers)****Skip the Cold Open at 4:58**Staying productive is hard when there is so much to do and you can start to get analysis paralysis by looking at your daily checklist of items. It's even worse when you leave your...

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How Much Should Your Leads Cost? | Episode 102

How Much Should Your Leads Cost? | Episode 102

**Cold Open (Non-compete agreements are now illegal)****Skip the Cold Open at 9:15**We keep seeing things online about how your leads should only be costing you $2-$5 on Facebook or that a cost per lead of $80 is bad. But neither of those is necessarily true.We have...

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What Should Your Offer Be? | Episode 101

What Should Your Offer Be? | Episode 101

**Cold Open (Cody got a check from a class action lawsuit / Jake's old job is hiring)****Skip the Cold Open at 12:39**Jake has seen a lot of new agency owners get hung up on what their offer should be to prospective clients. People aren't sure what their guarantee...

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What’s the Point of This Podcast? | Episode 100

What’s the Point of This Podcast? | Episode 100

We hit our biggest milestone in this podcast since we started... 100 episodes!Throughout the last 2 years, we've been asked numerous times why we're even doing this. What's the point? We aren't monetizing it with ads or even have anything to sell our listeners.We...

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99 Problems But Cash Flow Ain’t One | Episode 099

99 Problems But Cash Flow Ain’t One | Episode 099

**Cold Open (Jake gets involved with Agency TikTok / People on Reddit Suck)****Skip the Cold Open at 18:00**We talk cash flow and how our agency maintains a healthy flow of liquidity and a stockpile of cash in the bank that would make Ron Swanson blush.There are a few...

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What Our Client Onboarding Process Looks Like | Episode 098

What Our Client Onboarding Process Looks Like | Episode 098

**Cold Open (Do you use the tongs at gas stations?)****Skip the Cold Open at 6:30**This is an episode regarding a question we get asked frequently. What does our onboarding process look like when we onboard a new client?We take you through the process of the initial...

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What Does a Good Business Plan Look Like? | Episode 097

What Does a Good Business Plan Look Like? | Episode 097

**Cold Open (We Have a Bone to Pick with Stacked Marketer)****Skip the Cold Open at 14:38**Evergrow Marketing's structure and goals are based on a business plan put together by Cody. But what is a business plan? What makes one good?We hear about business plans all the...

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Needing to Have Multiple Income Streams is BS | Episode 096

Needing to Have Multiple Income Streams is BS | Episode 096

**Cold Open (Nickelodeon & Shohei Ohtani interpreter)****Skip the Cold Open at 13:55**All of the gurus tell you how important it is to have multiple streams of income. But what they don't tell you is that advice is not for you. It's not for people who haven't made...

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When Should You Take a Salary | Episode 095

When Should You Take a Salary | Episode 095

Cody and Jake were asked, "At which point should you take a salary at your agency?" which brings up a good point... when should you?The answer to this question has a lot of variables, especially if you're dealing with multiple owners of that agency.How much recurring...

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Why We Don’t White Label Services for Agencies | Episode 093

Why We Don’t White Label Services for Agencies | Episode 093

**Cold Open (Jake's cigars and Cody solved the Google Ads suspension issue)****Skip the Cold Open at 13:20**We often get requests to handle SEO and PPC services for other freelancers and agency owners and we've always had a firm stance against it for a few reasons.In...

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A Deep Dive in Our Pricing and Billing Model | Episode 092

A Deep Dive in Our Pricing and Billing Model | Episode 092

**Cold Open (Cody has to do Jake's job and hates it)****Skip the Cold Open at 3:25**We tend to get a lot of comments on the way we price our services and how we handle billing. Those questions might include things like why do we charge credit card processing fees to...

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How to Deal with Underperforming Contractors | Episode 091

How to Deal with Underperforming Contractors | Episode 091

We received an inquiry from a listener asking about how he could deal with contractors who weren't completing basic tasks such as time tracking.We decided to make this episode completely on how we handle not only underperforming contractors but employees as well....

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When Google Falsely Suspends Ad Accounts | Episode 090

When Google Falsely Suspends Ad Accounts | Episode 090

**Cold Open (The Russell Brunson thing... again)****Skip the Cold Open at 5:00**Google is picking a fight with us and suspending ad accounts over their own platform errors. Having your ad accounts get denied, disapproved, or suspended is every agency's worst nightmare...

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How to Go From Freelancer to Agency | Episode 089

How to Go From Freelancer to Agency | Episode 089

**Cold Open (Russell Brunson Punches a Kid?)** **Skip the Cold Open at 11:06** A lot of agencies out there seem to still be charging things in a manner that isn't really conducive to a scalable model. Ultimately, what it comes down to is that the agency's owner is...

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