Agency Growth Podcast Episodes

We sit down with Drew Johnson with Everflow to talk about how agencies can offer affiliate and influencer services to their clients.We press Drew on the viability of the influencer channel for small businesses and how agencies can effectively white-label affiliate...

Newsletters are hard. Everyone wants to start one or have a way to subscribe to one but you never really know what to put in it or have it get good tracion. Once it does, how do you make it make you money?We talk about Stacked Marketer quite a bit. It's where we...

Revenue share models never work. At least that's what we always say. Thomas Rudy from DataShopper comes onto the podcast to tell us how he built his 7-figure agency on a revenue share model earning multiple 6-figure annual contracts.Thomas is the Co-Founder of...

**Cold Open (Valentine's Day Stuff)****Skip the Cold Open at 10:49**We dive into the not-so-riveting conversation about what defines an agency. It's not a topic we thought we'd have to cover but it seems like people (including us) are having some confusion over.Is...

**Cold Open (How many bananas is too many?)****Skip the Cold Open at 7:05**The productized service model is popular amongst agencies in the industry now. It used to be the Mad Men-type creative agencies that dominated the land but the productized models have been...

**Cold Open (Cody is a God at Subway Surfers // r/agency Subreddit news // Google Gemini)****Skip the Cold Open at 21:00**Everyone talks about qualifying prospects for their agency but no one every talks about what qualifiers they're using for themselves.Our agency...

Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity.Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of...

We open this special, yearly episode with the announcement of Jake and the Agency Growth Podcast's acquisition of the r/agency subreddit. Head over to r/agency and start engaging with the agency community!This year we spend some time recapping our 2024 year with...

**Cold Open (Jake is an idiot)****Skip the Cold Open at 10:07**Our clients have told us that when agencies say they can help them scale their business to (insert number), that is somewhat of a red flag. It tells the business owner that the agency doesn't really...

Anik Singal was sued by the FTC for $15m all because of four simple words in his call script. We brought Anik on the podcast to talk about compliant marketing and how marketers, agencies, and coaches all over the world are violating FTC rules and are in danger of...

We don't use sketchy SEO or cheap lead gen tactics at our agency. Our competitors and peers do these things. However, sooner or later, those tactics are going to stop working, and when they don't, will you be prepared?Maybe they will end up working forever, but...

**Episode Start at 19:04****Cold Open (How Was Christmas? / Weird SEO Agency Guy)****Headlines without Context: 14:23**----------------------------------Be careful about which clients you choose to take on. Some clients are simply distractions from what you set out...

As data-oriented digital marketers, we often have little to say about brand strategy and graphic design agencies.That's where Lucy and Imogen from Lumo Design Studio jump in to tell us their story about how they went from freelance graphic designers to a full brand...

**Cold Open (Travelling light as a business owner)****Skip the Cold Open at 9:04)**We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as...

Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.We've preached this on this podcast as well over and over again.Today, Jeff Greenfield with Provalytics joins us to tell us...

**Skip the Cold Open at 6:50****Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**The episode topic officially starts at the 12:53 mark.We wanted to talk about tech stacks. More importantly, why it's important for you as an...

In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.Understanding US geography and local targeting.States, cities, and even zip codes are simple enough to teach. But we've run into issue with...

Sarah Noel Block from Tiny Marketing joins us to give her step-by-step on how she generates qualified leads for her agency.It's important to remember that we don't do any sort of lead generation for our agency. Everything we get is organic so this is a whole new...