Agency Growth Podcast Episodes

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Read and listen below to get the most out of growing and scaling your agency the same way we did.
Why Agencies Suck at Marketing and Finding Their Brand Identity (ft. Mordy Oberstein w/ Unify Brand Marketing)
Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity.Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of...
Our 2024 Financial Recap and Agency Growth: A Year in Review | Episode 140
We open this special, yearly episode with the announcement of Jake and the Agency Growth Podcast's acquisition of the r/agency subreddit. Head over to r/agency and start engaging with the agency community!This year we spend some time recapping our 2024 year with...
Agencies Aren’t Solely Responsible for Client Growth | Episode 139
**Cold Open (Jake is an idiot)****Skip the Cold Open at 10:07**Our clients have told us that when agencies say they can help them scale their business to (insert number), that is somewhat of a red flag. It tells the business owner that the agency doesn't really...
How to Get Sued by the FTC (ft. Anik Singal w/ Lurn & Complily) | Episode 138
Anik Singal was sued by the FTC for $15m all because of four simple words in his call script. We brought Anik on the podcast to talk about compliant marketing and how marketers, agencies, and coaches all over the world are violating FTC rules and are in danger of...
Sketchy SEO and Lead Gen Tactics Aren’t Sustainable | Episode 137
We don't use sketchy SEO or cheap lead gen tactics at our agency. Our competitors and peers do these things. However, sooner or later, those tactics are going to stop working, and when they don't, will you be prepared?Maybe they will end up working forever, but...
These Clients Will Destroy Your Niche Agency Model | Episode 136
**Episode Start at 19:04****Cold Open (How Was Christmas? / Weird SEO Agency Guy)****Headlines without Context: 14:23**----------------------------------Be careful about which clients you choose to take on. Some clients are simply distractions from what you set out...
From Graphic Design Freelancers to Successful Brand Strategy Agency (ft. Lucy & Imogen from Lumo Design Studio) | Episode 135
As data-oriented digital marketers, we often have little to say about brand strategy and graphic design agencies.That's where Lucy and Imogen from Lumo Design Studio jump in to tell us their story about how they went from freelance graphic designers to a full brand...
How Many Accounts Can One Person Handle? | Episode 134
**Cold Open (Travelling light as a business owner)****Skip the Cold Open at 9:04)**We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as...
Why Brands Should Focus On Impressions, Not Clicks (ft. Jeff Greenfield w/ Provalytics) | Episode 133
Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.We've preached this on this podcast as well over and over again.Today, Jeff Greenfield with Provalytics joins us to tell us...
Your Agency Should Have a Defined Tech Stack | Episode 132
**Skip the Cold Open at 6:50****Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**The episode topic officially starts at the 12:53 mark.We wanted to talk about tech stacks. More importantly, why it's important for you as an...
The Problem with Using Foreign Contractors for Local Lead Gen | Episode 131
In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.Understanding US geography and local targeting.States, cities, and even zip codes are simple enough to teach. But we've run into issue with...
Micro Offers: The Best Way for Agencies to Get and Close Leads (ft. Sarah Noel Block w/ Tiny Marketing) | Episode 130
Sarah Noel Block from Tiny Marketing joins us to give her step-by-step on how she generates qualified leads for her agency.It's important to remember that we don't do any sort of lead generation for our agency. Everything we get is organic so this is a whole new...
Scaling Past $30k MRR and Everything is Breaking (Agency Consultation w/ Cesar G.) | Episode 129
This episode breaks three records!The longest one we've had to date.Our first consultation episode!Our first returning guest!Cesar joins us on the podcast once again 5 months after his original episode ($25k MRR and I Have No Idea What I'm Doing | #108) seeking...
How Much Money Can Agency Owners Make? | Episode 128
How much money can you make as an agency owner?We've been seeing this question pop up a lot and not just online, but in person. It seems that people seem to think that the earning potential is unlimited and thought that may be true, what is mostly disagreed on is...
Agencies Not Using Server-Side Tracking Will Get Left Behind | Episode 127
**Cold Open (Our Advice to a Redditor // Google Local Service Ads are Changing)****Skip the Cold Open at 16:15**Our agency has been working on two very big things that are fundamentally changing how digital marketing agencies operate. We talked about one of those...
How The Use of AI Content Detection is Becoming a Problem (ft. Jon Gillham w/ Originality.ai) | Episode 126
Since the release of Chat GPT 2 years ago, we have seen a surge in AI-related tools and content.AI allowed creators to pump out content at 1000x the rate they were and at 1/1000th the cost. The content was good, too. Over time, it became detectable just by reading...
We’re Wrong About Go High Level? (ft. Josh Kimmes w/ Bear North Digital) | Episode 125
A listener of the podcast has a bone to pick with us (Jake) on our position with High Level.Josh Kimmes owns a digital marketing agency called Bear North Digital up in Superior, Wisconsin who uses High Level as his agency's primary tech stack.We grill Josh on his...
What is Going On With This Whole WordPress Situation? | Episode 124
**Cold Open (Someone told Cody our podcast was bad... to his face)****Skip the Cold Open at 25:44**It's not looking good for the world's most widely used website builder. WordPress' founder, Matt Mullenweg, attacked WP Engine the other week and WP Engine sent Matt...