Episodes

A collection of things we’ve talked about.

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Learn More About Agency Growth

Read and listen below to get the most out of growing and scaling your agency the same way we did.

What Our Client Onboarding Process Looks Like | Episode 098

What Our Client Onboarding Process Looks Like | Episode 098

**Cold Open (Do you use the tongs at gas stations?)****Skip the Cold Open at 6:30**This is an episode regarding a question we get asked frequently. What does our onboarding process look like when we onboard a new client?We take you through the process of the initial...

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What Does a Good Business Plan Look Like? | Episode 097

What Does a Good Business Plan Look Like? | Episode 097

**Cold Open (We Have a Bone to Pick with Stacked Marketer)****Skip the Cold Open at 14:38**Evergrow Marketing's structure and goals are based on a business plan put together by Cody. But what is a business plan? What makes one good?We hear about business plans all the...

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Needing to Have Multiple Income Streams is BS | Episode 096

Needing to Have Multiple Income Streams is BS | Episode 096

**Cold Open (Nickelodeon & Shohei Ohtani interpreter)****Skip the Cold Open at 13:55**All of the gurus tell you how important it is to have multiple streams of income. But what they don't tell you is that advice is not for you. It's not for people who haven't made...

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When Should You Take a Salary | Episode 095

When Should You Take a Salary | Episode 095

Cody and Jake were asked, "At which point should you take a salary at your agency?" which brings up a good point... when should you?The answer to this question has a lot of variables, especially if you're dealing with multiple owners of that agency.How much recurring...

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It’s Easy to Tell Who the Good Agency Owners Are | Episode 094

It’s Easy to Tell Who the Good Agency Owners Are | Episode 094

**Cold Open (Cody is jealous of Jake's electric razor)****Skip the Cold Open at 7:40**On this episode, we talk about common mistakes agency owners make when they choose to flex but can't back it up.It's incredibly easy for us to tell who is and isn't a legitimate...

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Why We Don’t White Label Services for Agencies | Episode 093

Why We Don’t White Label Services for Agencies | Episode 093

**Cold Open (Jake's cigars and Cody solved the Google Ads suspension issue)****Skip the Cold Open at 13:20**We often get requests to handle SEO and PPC services for other freelancers and agency owners and we've always had a firm stance against it for a few reasons.In...

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A Deep Dive in Our Pricing and Billing Model | Episode 092

A Deep Dive in Our Pricing and Billing Model | Episode 092

**Cold Open (Cody has to do Jake's job and hates it)****Skip the Cold Open at 3:25**We tend to get a lot of comments on the way we price our services and how we handle billing. Those questions might include things like why do we charge credit card processing fees to...

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How to Deal with Underperforming Contractors | Episode 091

How to Deal with Underperforming Contractors | Episode 091

We received an inquiry from a listener asking about how he could deal with contractors who weren't completing basic tasks such as time tracking.We decided to make this episode completely on how we handle not only underperforming contractors but employees as well....

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When Google Falsely Suspends Ad Accounts | Episode 090

When Google Falsely Suspends Ad Accounts | Episode 090

**Cold Open (The Russell Brunson thing... again)****Skip the Cold Open at 5:00**Google is picking a fight with us and suspending ad accounts over their own platform errors. Having your ad accounts get denied, disapproved, or suspended is every agency's worst nightmare...

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How to Go From Freelancer to Agency | Episode 089

How to Go From Freelancer to Agency | Episode 089

**Cold Open (Russell Brunson Punches a Kid?)** **Skip the Cold Open at 11:06** A lot of agencies out there seem to still be charging things in a manner that isn't really conducive to a scalable model. Ultimately, what it comes down to is that the agency's owner is...

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SMMA Gurus Don’t Understand Finances | Episode 087

SMMA Gurus Don’t Understand Finances | Episode 087

**Cold Open (Jake has a question for the audience)** We keep seeing gurus make the money part of owning an agency really simplified. How money is spent and finances are handled in an agency at $10k/mo and at $100k/mo look very different but no one talks about it. Cody...

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Do You Need a CRM for Your Agency | Episode 086

Do You Need a CRM for Your Agency | Episode 086

**Cold Open (Jake and Lauren sneak onto First Class train in Japan)****Skip the Cold Open at 14:00**There seems to be some confusion around the practical application of having a CRM in an agency. Jake aims to clear that up in this episode.Aside from the typical...

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Are You Following Up With Your Client Leads? | Episode 085

Are You Following Up With Your Client Leads? | Episode 085

**Cold Open (Jake and Cody talk about their Hubspot automation)****Skip the Cold Open at 7:08**There are many different lead generation agency models out there. On one hand, an agency can only be responsible for delivering leads. Another lead gen agency may also...

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The Art of Networking with Your Agency | Episode 084

The Art of Networking with Your Agency | Episode 084

**Cold Open (Cody's had his credit card hacked twice in two months)****Skip the Cold Open at 9:00**Jake and Cody answer the questions:What is networking?Who do you network with?Why should you network?For starters, it depends on what you're trying to do. Are you trying...

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How to Scale Your Agency After Work | Episode 082

How to Scale Your Agency After Work | Episode 082

**Cold Open (Jake's optimal morning)****Skip the Cold Open at 3:06**We hear a lot of people quitting their day jobs in order to start an agency in which they have no experience -- only "knowledge" they've gained from online resources.To be frank, this is a dumb...

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Best Way to Get Clients for Your Agency | Episode 080

Best Way to Get Clients for Your Agency | Episode 080

**Cold Open (Cody is back from surgery)****Skip the Cold Open at 4:26**Jake is seeing way too many people looking for "appointment setters" and "high ticket closers" for agencies and SMMAs in Facebook groups.Building an agency off of this model will ultimately kill...

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6 Reasons Why Your Agency Isn’t Scaling | Episode 079

6 Reasons Why Your Agency Isn’t Scaling | Episode 079

**Cold Open (Jake has to do dad stuff)****Skip the Cold Open at 2:45**Cody and Jake often find listeners and other agency owners stuck. Whether they're stuck at only a few clients or struggling to move past $20k/mo, a few things keep popping up over and over again...

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