Agency Growth Podcast Episodes
Learn More About Agency Growth
Read and listen below to get the most out of growing and scaling your agency the same way we did.
Sketchy SEO and Lead Gen Tactics Aren’t Sustainable | Episode 137
We don't use sketchy SEO or cheap lead gen tactics at our agency. Our competitors and peers do these things. However, sooner or later, those tactics are going to stop working, and when they don't, will you be prepared?Maybe they will end up working forever, but...
These Clients Will Destroy Your Niche Agency Model | Episode 136
**Episode Start at 19:04****Cold Open (How Was Christmas? / Weird SEO Agency Guy)****Headlines without Context: 14:23**----------------------------------Be careful about which clients you choose to take on. Some clients are simply distractions from what you set out...
From Graphic Design Freelancers to Successful Brand Strategy Agency (ft. Lucy & Imogen from Lumo Design Studio) | Episode 135
As data-oriented digital marketers, we often have little to say about brand strategy and graphic design agencies.That's where Lucy and Imogen from Lumo Design Studio jump in to tell us their story about how they went from freelance graphic designers to a full brand...
How Many Accounts Can One Person Handle? | Episode 134
**Cold Open (Travelling light as a business owner)****Skip the Cold Open at 9:04)**We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as...
Why Brands Should Focus On Impressions, Not Clicks (ft. Jeff Greenfield w/ Provalytics) | Episode 133
Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.We've preached this on this podcast as well over and over again.Today, Jeff Greenfield with Provalytics joins us to tell us...
Your Agency Should Have a Defined Tech Stack | Episode 132
**Skip the Cold Open at 6:50****Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**The episode topic officially starts at the 12:53 mark.We wanted to talk about tech stacks. More importantly, why it's important for you as an...
The Problem with Using Foreign Contractors for Local Lead Gen | Episode 131
In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.Understanding US geography and local targeting.States, cities, and even zip codes are simple enough to teach. But we've run into issue with...
Micro Offers: The Best Way for Agencies to Get and Close Leads (ft. Sarah Noel Block w/ Tiny Marketing) | Episode 130
Sarah Noel Block from Tiny Marketing joins us to give her step-by-step on how she generates qualified leads for her agency.It's important to remember that we don't do any sort of lead generation for our agency. Everything we get is organic so this is a whole new...
Scaling Past $30k MRR and Everything is Breaking (Agency Consultation w/ Cesar G.) | Episode 129
This episode breaks three records!The longest one we've had to date.Our first consultation episode!Our first returning guest!Cesar joins us on the podcast once again 5 months after his original episode ($25k MRR and I Have No Idea What I'm Doing | #108) seeking...
How Much Money Can Agency Owners Make? | Episode 128
How much money can you make as an agency owner?We've been seeing this question pop up a lot and not just online, but in person. It seems that people seem to think that the earning potential is unlimited and thought that may be true, what is mostly disagreed on is...
Agencies Not Using Server-Side Tracking Will Get Left Behind | Episode 127
**Cold Open (Our Advice to a Redditor // Google Local Service Ads are Changing)****Skip the Cold Open at 16:15**Our agency has been working on two very big things that are fundamentally changing how digital marketing agencies operate. We talked about one of those...
How The Use of AI Content Detection is Becoming a Problem (ft. Jon Gillham w/ Originality.ai) | Episode 126
Since the release of Chat GPT 2 years ago, we have seen a surge in AI-related tools and content.AI allowed creators to pump out content at 1000x the rate they were and at 1/1000th the cost. The content was good, too. Over time, it became detectable just by reading...
We’re Wrong About Go High Level? (ft. Josh Kimmes w/ Bear North Digital) | Episode 125
A listener of the podcast has a bone to pick with us (Jake) on our position with High Level.Josh Kimmes owns a digital marketing agency called Bear North Digital up in Superior, Wisconsin who uses High Level as his agency's primary tech stack.We grill Josh on his...
What is Going On With This Whole WordPress Situation? | Episode 124
**Cold Open (Someone told Cody our podcast was bad... to his face)****Skip the Cold Open at 25:44**It's not looking good for the world's most widely used website builder. WordPress' founder, Matt Mullenweg, attacked WP Engine the other week and WP Engine sent Matt...
Why Lead Gen Agencies Need to Become Email Experts | Episode 123
**Cold Open (AMAZON GIFT CARD CHALLENGE TO LISTENERS / Headlines without Context)****Skip the Cold Open at 19:50**We've had to dive down the email rabbit hole. Exploring SPF, DKIM, DMARC, and SMTP solutions.Why?Because our job is to deliver leads to our clients....
How We Write Our Agreements | Episode 122
**Cold Open (A listener and guest sent us a gift box -- we taste and rank everything in it)****Skip the Cold Open at 13:08**If you don't have a lawyer and don't know how to write agreements for your agency, perhaps hearing how we write ours will help you craft...
$15k/mo in 9 Months by Copying Someone Else (ft. Andrew Jenkins w/ Catalyst RVA) | Episode 121
We talk to Andrew Jenkins at Catalyst RVA about his home service agency and how he was able to scale to $15k/mo in recurring profit in under a year.Does Andrew have a secret to his quick success that we don't know? How long can he sustain that? Does he plan to get...
Mental Health Hardships as an Agency Owner | Episode 120
For the first time in over 2 years of doing this podcast, we're covering mental health. Specifically our own experiences with it as agency owners.We're covering both perspectives of coming into agency ownership with pre-existing mental health issues as well as...