Agency Growth Podcast Episodes
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Read and listen below to get the most out of growing and scaling your agency the same way we did.
We Raised Prices on Our Clients by 30% Overnight: How We Did It and Why | Episode 164
**Cold Open (Cody's living in a 3rd world country)****Skip the Cold Open at 7:37**After 6 years of the same pricing we had when we started, we raised prices by 30% overnight.We sent an email to our clients on February 28th telling them the price change was going...
Fancy Parties and Members-Only Clubs as a Luxury Niche Agency Owner (ft. Geenay Kotzé w/ Consortium Studio) | Episode 163
We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down.Only her niche is with luxury and premium brands.We're used to finding Facebook groups with our niche audience or guesting on...
WTF is a Fractional Producer and Why It’s a Creative Agency’s Best Friend (ft. Dani Dufresne w/ The Aux Co)
Ever see those really awesome marketing campaigns that brands do that seem so out of the box and must have taken millions of dollars to pull off or some creative genius?Those are because of people like Dani Durfesne with The Aux Co.Dani has a history in film...
Local SEO, AI Tracking, and MCP Servers (ft. David Hunter w/ Local Falcon) | Episode 161
In Part 2 of talking with Dave from Local Falcon and Epic Web Studios, we dive into the Local Falcon platform itself.Dave talks about new things coming to the original geogrid tool, such as AI overview and ChatGPT tracking and MCP servers. Additionally, we explain...
Local Falcon Owner Built Muli-Million Dollar Agency No One Knew About (ft. David Hunter w/ Epic Web Studios) | Episode 160
The start of our first-ever 2-part episode on the podcast, Local Falcon CEO, David Hunter, was dropping bombs during the discovery call, so we had to tell him we were holding him hostage for 3 hours to record two episodes.This episode is all about his agency, Epic...
Poor Client Communication Kills Agencies | Episode #159
**Cold Open (Jake has started mobile gaming)****Skip the Cold Open at 10:19**The best agencies out there aren't necessarily the ones producing the best results. They're the ones with the best communication and value for what is being paid for.On this episode, we...
How This 7-Figure Pakistani Agency Gets US Clients (ft. Muhammad Faisal & Umair Khan w/ Strugbits) | Episode 158
The United States is often seen as the holy grail of markets for agencies. That's great if you're already located in the US, but what if you're not? For the last couple of years, agency owners in the Middle East, Asia, and Africa have asked us our advice on how...
Don’t Let Your Business Become Your Personality | Episode #157
**Cold Open (Jake moves to Chicago // Jake played Semi-Pro in Portugal)****Skip the Cold Open at 19:21**Sorry for the long cold open. Cody and I haven't recorded in a while, so we had a lot to catch up on.As tenacious business and agency owners, we tend to dive...
7-Figures with Postcard Marketing for Restaurant Franchises (ft. Wayne Wilson w/ Inside the Box Marketing Inc) | Episode #156
**Cold Open (How do you jump-start a car?)****Skip the Cold Open at 00:05:44**We've featured a lot of different kinds of agencies on this podcast but have yet to have an agency on the podcast that deals almost exclusively with direct mail or a more traditional form...
The Best (and the Worst) Digital Marketing Agency Podcasts | Episode 155
**Cold Open (Business Challenges / Jake is Moving to Chicago)****Skip the Cold Open at 11:44**Our podcast isn't the only agency podcast out there. We decided to have a listen to other podcasts similar to ours and give you our take on them. The good, the bad, and...
Lessons From an 8-Figure Agency Owner (ft. Jordan Brannon w/ Coalition Technologies) | Episode 154
Earlier this year, when we started verifying agencies in r/agency, we created a user flair for agencies that have achieved the 8-figure status. We didn't think anyone in the subreddit would get that flair... That is, until Jordan Brannon from Coalition Technologies...
Running $6m Agency While Maintaining Subject Matter Expertise (ft. Joy Hawkins w/ Sterling Sky) | Episode 153
The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on.We focus on growing the business and being good business owners rather than being the SEO or paid ads...
This Agency Manages $250m in Ad Spend with Only 21 People (ft. Borja Cuan w/ Four15 Digital) | Episode 152
Borja Cuan from Four15 Digital joins us as we ask him how exactly his agency manages a quarter of a billion dollars in ad spend with only 21 people.What kind of people do you need on your team to manage that? We envision disaster scenarios where someone on our team...
Embrace Being the Dumbest Person in the Room (ft. Johnathan Gryzbowski w/ Penji) | Episode 151
Johnathan Gryzbowski from Penji joins us on this week's episode. An episode that was meant to go deep into creating an agency where 100% of the services are whitelabeled through Penji's graphic design capabilities turned into a deep discussion on letting go of the...
Agencies Need the Profit First™ System! (ft. Mike Michalowicz) | Episode 150
**Skip the Cold Open at 8:00**After three years of talking about the Profit First System, we finally do an episode on just that. And what better way to do this episode than to have the creator of the system, Mike Michalowicz, on the show to answer some of our...
Advice for White Labeling PPC Services to Other Agencies (ft. Lori Calcott w/ Pathfinder SEO) | Episode 149
Episode #118's Lindsay Halsey's business partner, Lori Calcott, joins us on this episode to talk about white labeling PPC services for other agencies.We don't white label for other agencies at Evergrow but we're curious how an agency would consider doing that given...
AI Agent Business Models Will Fail | Episode 148
**Cold Open (Charizard-shaped Cheeto Sells for $90k)****Skip the Cold Open at 6:38**What is an AI Agent and the business model surrounding it? We tackle the AI agent topic on this week's episode and why a business model built around the use of an AI agent is...
How Agencies White-Label Influencer and Affiliate Marketing (ft. Drew Johnson w/ Everflow) | Episode 147
We sit down with Drew Johnson with Everflow to talk about how agencies can offer affiliate and influencer services to their clients.We press Drew on the viability of the influencer channel for small businesses and how agencies can effectively white-label affiliate...