The Problem With Trying to Work ON Your Business Instead of IN it | Episode 068

Written by Jake Hundley
Published on September 14, 2023
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**Cold Open (Homeownership is turning Jake into an old man. Jake also talks about his vole problem)**

**Skip the Cold Open at 9:00**

On this episode, Jake and Cody talk about the fallacy of the phrase “work on your business rather than in it”. Too many people take this too literally and too soon.

In order to work on your business, you have to work in it and you have to do it for a while. If you try to jump the gun and work on your business before doing the important work from working in it, you will operate a very short-lived business model.

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