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**Cold Open (Airport and flying tips and business travel)**
**Skip the Cold Open at 9:43**
We’ve wanted to talk about the books we’d recommend to other agency owners for a while now so we decided to put together a pretty comprehensive list of those.
Jake went deep. Cody provided his top 3-4 books.
Here’s a link to each book and article we recommended:
Jake’s Recommendations to the Listener
- How to Win Friends and Influence People (Dale Carnegie)
- The ONE Thing (Gary Keller & Jay Papasan)
- Start with Why (Simon Sinek)
- Profit First (Mike Michalowicz)
- Rework (Jason Fried & David Heinemeier Hansson)
- The Art of War (Sun Tzu, translated by Thomas Cleary)
- The Prince (Niccoló Machiavelli)
- Crush It! / Crushing It! (Gary Vaynerchuck)
- The Boron Letters (Gary C. Halbert & Bond Halbert)
- Little Red Book of Selling (Jeffrey Gitomer)
- The Simple Path to Wealth (JL Collins)
- The E-Myth Landscape Contractor (Michael E. Gerber & Anthony C. Bass)
- This book is specific to the landscaping niche, but there may be one specific to your niche. If nothing else, check out the general E-Myth book.
- On Writing Well (William Zinsser)***
- Recommended by both of us.
Books Cody Recommended to Jake but Jake Still Hasn’t Read Yet
- My Life in Advertising / Scientific Advertising (Claude C. Hopkins)
- The Master-Key to Riches (Napoleon Hill)
Cody’s Recommendations to the Listener
- On Writing Well (William Zinsser)***
- Recommended by both of us.
- Influence: The Psychology of Persuasion (Robert B. Cialdini, PH.D.)
- Breakthrough Advertising (Eugene Schwartz)
- This is an expensive book.
- Advice is Futile (Edith Zimmerman)
- This isn’t a book. It’s an article Cody said we’d put in the show notes when he mentioned it in the episode.
Honorable Mentions
- Never Split the Difference (Chris Voss)
- This wasn’t mentioned in the episode but Cody has brought this up to Jake on numerous occasions regarding negotiating with clients and vendors — written by an actual FBI hostage negotiator.
- Stacked Marketer (Newsletter)
- We’ve mentioned this before but if you want to stay up to date on all things digital marketing, this is the #1 newsletter we both recommend. We unsubscribed to all other marketing newsletters and only subscribe to this one.
Do you have any book recommendations for us? Tell us at everbrospodcast.com!
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