How to Price Your Marketing Services When You’re Just Starting Out | Episode 046

Written by Jake Hundley
Published on April 14, 2023
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In episode 004 of the podcast, we talked about how to price your agency services. However, the episode was geared more toward pricing once your agency is more established. It covered understanding your labor hour allocation and market rates.

When you're just starting out, you won't know this information. Additionally, you likely don't have much, if any, experience or case studies to show to prospective clients meaning they're going to have to take a chance on you.

With that in mind, you cannot charge what an established rate would be. You may have to discount or give your services away for free.

In this episode, we go over just how much you might consider discounting your services, the constraints and expectations you set with your clients regarding those rates as well as what can happen if you charge too much right away.

Are you just getting started and have questions about how much you should charge for your services in order to secure your first few clients? Reach out to us at


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