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We’re joined by Kevin Miller from the Marketing Agency Owners group on Facebook to talk about something we don’t do ourselves to acquire clients — cold messaging and outreach.
Kevin owns All Approach and regularly gives tips as well as coaches agency owners on how to book appointments and acquire clients using LinkedIn messaging.
As you know, we (Jake and Cody) don’t do any outreach. All of the clients we receive are inbound and since we sell SEO and PPC services, we have a belief in drinking our own Kool-Aid to acquire clients. However, as we established in episode 40, some niches may not be as easy to acquire clients through inbound methods.
We talk with Kevin to understand:
- Which niches LinkedIn outreach may be best suited for
- How to approach new prospects
- Tips and tricks to get prospects to respond to your messages
- How you can establish credibility when you don’t have any
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As mentioned at the end of the episode, you can find Kevin at allapproach.com or join the free Facebook group.
How do you develop the system that works well for you? Is there a structure that you usually follow? When it comes to processes in upcoming marketing agency, how do I come up with those processes and what are they? Are these processes precisely the same, no matter what company you are onboarding? How do I develop my SEO processes? (I) Having 3-7 clients and doing random things for them with SEO and Web development that works, unfortunately, is not a process or structure and I recognize it, how do I fix it? How do I build quality in my service? So far I’m giving away my free services to http://www.ariamusicstudios.com with Keywords in “music lessons in Woodstock GA” and http://www.gsauto-mufflerwoodstock.com “auto repair in Woodstock, GA” and “exhaust repair in Woodstock, GA” and few others like this. when do stop giving away my services for free and start charging for what I do?
Thank you again for your wonderful information! keep it up.
Yo!
Lots of questions. Rapid-fire answers in respective order:
Treat the systems / processes / procedures in your business like a business plan.
Yep, listen to this: https://everbrospodcast.com/episode/importance-of-documenting-your-processes-and-how-we-do-it-episode-031/
Start by documenting your work. If you do something twice, it would likely benefit from being documented.
Processes are the exact same so minions can do the monkey work. In the time you save, teach the minions skills and critical thinking. Give advanced work to the thinking minions instead of the monkey-work minions.
Again, documenting your work is a good place to start.
Divide your SEO tasks into documentable chunks.
Make a business plan.
Do good work.
Start charging when you feel like you’re worth it. If you’re not sure, wait until you have too many clients and need to start charging them for it to be worth your time.
Hey Taylor,
I’ll provide my feedback too.
First, a few of your questions can be answered the same way.
Q: How do you develop the system that works well for you?
Q: How do I come up with those processes and what are they?
Q: How do I fix doing random SEO tasks for various clients and develop a process?
All of these can be answered by listening to episodes 3 (The Agency Services You Should Focus On) & 33 (Finding Success in Productized Services).
You can’t create processes if you don’t have a defined product and what that product consists of. There’s a saying that you shouldn’t put the cart before the horse. “SEO” is not a service in itself. You have to figure out what your SEO service entails first.
Then you do what Cody said. Do those things and document them (also listen to the episode he linked to).
Q: Are these processes precisely the same no matter what company you are onboarding?
A: Generally, yes. That’s why we niched down to the landscaping industry. Sometimes we get some non-industry clients and we deviate a little bit but it’s still a 95% match — or else we wouldn’t even entertain the non-industry client.
If our goal is to get out of the business, we can’t be bringing on custom work.
Also, I’m proud of you. You’ve already started your portfolio! You were hesitant to start your agency when you first started listening to us and now look at you!