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We sit down with Schieler Mew of Service Lifter and owner / admin of the Google SEO Mastermind group on Facebook (120k members) and dive deep into his business model where his average ticket is only a little more than $600 per client per month, yet he’s hitting the $2.1m mark.
We’ve seen it over and over again in SEO and agency groups that you need to charge thousands of dollars per month in order to hit not only the 6-figure, $10k/mo mark, but the 7-figure mark.
Although Schieler focuses on the carpet cleaning niche while we focus on the landscaping niche, our business models are nearly identical in both pricing and deliverables.
We talk about things like:
- How it’s better to have 100 $500 clients vs 10 $5,000 clients
- Appropriately pricing your services
- Scaling with smaller clients
- How Service Lifter acquired clients vs how Evergrow acquired clients
- How ridiculous the marketing agency industry is
- And much more.
Check out Schieler’s company at servicelifter.com and if you’re in the SEO space, check out the Google SEO Mastermind group!
As always, if you enjoyed this episode, leave us a review on Apple podcasts or a rating on the Spotify app!
If I heard you right you have a fixed retainer, and that includes the website as well. Also, do you have a min contract term?
Hey Faraz,
Correct. We have a fixed retainer that includes SEO/PPC management and maintaining the client’s website. We do not have minimum contract terms. We are month-to-month and clients can choose when they want to leave. Something that makes this possible is by doing pre-pay billing. So clients pay the month before we perform the services. So I tell them all the time that if they want to stop services, all they have to do is not pay the next invoice.
This protects us from chasing money for work we performed. It also forces us to make sure we’re constantly delivering adequate value month over month. If we locked clients into a minimum contract term, we have more incentive to procrastinate good results until near contract renewal.
Schieler mentioned that the new website setup is also included in the retainer. is that right? You guys include just maintenance? Or did I get it wrong?
Thank you for taking the time to respond in detail. I really enjoyed the podcast, it made me think about simplifying my offerings as well.
Hey Faraz,
Correct, we charge separately for site builds.
I have a mentor who situationally gives site builds for free if the marketing account looks particularly advantageous.
I don’t think there’s a right or wrong way to do it. It’s clearly working for Schieler. As long as you’re confident that what you’re doing works financially.