5 Ways to Manage Your Client Ad Spend Like a Pro | Episode 078

Written by Jake Hundley
Published on November 23, 2023
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**Cold Open (Nobody with a beard is happy — Cody has a beard)**

**Skip the Cold Open at 6:30**

If you run ads for your clients, you’ve likely run into a few issues…

  • The budgeted amount wasn’t spent
  • Too much was spent
  • The account spends inconsistently and you have to spend too much time managing the spend
  • You’re getting too many accounts and it’s hard to keep up

We discuss the 5 ways we manage client ad spend and budgets for platforms like Facebook and Google.

We answer questions like:

  • Whose card should be on file?
  • If you plan to spend $500 in a month, how do you track and pace that to make sure you spend that?
  • When do you need to pay attention to spend?
  • What are ways you can prevent “doomsday scenarios” in which too much is spent?

We break out how we manage client ad spend for over 50 accounts with 5 key points:

  1. Know who’s legally responsible for overspend
  2. Use a daily budget tracker
  3. Beginning and end of month require more time for monthly accounts
  4. Use automated rules
  5. Longterm honesty is better than short-term profits

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