We don't use sketchy SEO or cheap lead gen tactics at our agency. Our competitors and peers do these things. However, sooner or later, those tactics are going to stop working, and when they don't, will you be prepared?Maybe they will end up working forever, but we've...
**Episode Start at 19:04****Cold Open (How Was Christmas? / Weird SEO Agency Guy)****Headlines without Context: 14:23**----------------------------------Be careful about which clients you choose to take on. Some clients are simply distractions from what you set out to...
As data-oriented digital marketers, we often have little to say about brand strategy and graphic design agencies.That's where Lucy and Imogen from Lumo Design Studio jump in to tell us their story about how they went from freelance graphic designers to a full brand...
**Cold Open (Travelling light as a business owner)****Skip the Cold Open at 9:04)**We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as 10...
Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.We've preached this on this podcast as well over and over again.Today, Jeff Greenfield with Provalytics joins us to tell us that...
**Skip the Cold Open at 6:50****Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**The episode topic officially starts at the 12:53 mark.We wanted to talk about tech stacks. More importantly, why it's important for you as an...
In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.Understanding US geography and local targeting.States, cities, and even zip codes are simple enough to teach. But we've run into issue with...
Sarah Noel Block from Tiny Marketing joins us to give her step-by-step on how she generates qualified leads for her agency.It's important to remember that we don't do any sort of lead generation for our agency. Everything we get is organic so this is a whole new world...
We use the Screaming Frog Spider Tool to crawl our client sites and point things out like missing H1s, alt text, meta descriptions, and more foundational SEO things. It can do a ton more than what we use it for. The free version crawls up to 500 pages so if you need...
Table of Contents Why Niche Pick a Unique Niche Build a Niche List Things You Like (Examples Included) Common Niches (Examples Included) Businesses Around You (Examples Included) People You Know (Examples Included) Pick the Niches You Like Does Your Service Work with...
