**Skip the fun stuff and get to the meat of the episode at 21:26**The number one problem agencies seem to struggle with is getting clients. They often blame competition or not having a good enough value prop. But that's rarely actually the case.Lacking basic business,...
How to Learn and Package SEO Services (ft. Lindsay Halsey w/ Pathfinder SEO) | Episode 118
We're joined by Lindsay Halsey of Pathfinder SEO. Lindsay also owns her own SEO and PPC agency with her partner, Lori Calcott, called Webshine.Pathfinder SEO is a tool developed by Lindsay and Lori, to not only use in their own agency, but also help other agency...
How We Audit Prospective Websites to Close Sales | Episode 117
**Cold Open (Tea, Coffee, Reviews, Our YouTube Channel)** **Skip the Cold Open at 7:52** Even if you're not an SEO or web design agency, you should know how to audit a website. The website is an asset that affects everything in digital marketing whether you're a...
Choosing the Right Software for Your Agency | Episode 116
**Cold Open (The Everbros YouTube Channel)** **Skip the Cold Open at 9:38** Agency software comes in different pricing variations. Picking the right software for your agency shouldn't just be about the features it has, how it's billed should also be a major...
What Our Client Onboarding Document Looks Like | Episode 115
**Cold Open (Our advice to a developmental agency owner)****Skip the Cold Open at 13:55**In this episode, we dive deep into what our onboarding process looks like for new clients. More specifically, we go over our entire Onboarding document that we make new clients...
Cup Noodles
What do you want me to say? They're great.
Hover (Domains)
Hover is where we purchase our domains. Most people are familiar with other brokers like NameCheap or GoDaddy. Hover has never led us astray. Anything that should be included at checkout is included and things we think are necessary like WHOIS privacy aren't an...
Stripe
We don't believe there is a perfect payment processor out there for agencies to facilitate both project-based work and ever-changing monthly marketing invoices. However, after using multiple different payment processors and getting on sales calls with others, Stripe...
Duplicator Pro
We templatize our websites so when we need to build a new website for a client, we'll use our template website by duplicating the entire database (plugins, images, and all) and simply moving it over to the new database in cPanel. The pro version of Duplicator makes...
Divi Theme
This is what we use. We found the Divi visual builder by Elegant Themes to be the most practical visual builder for agencies building multiple WordPress websites. They offer an unlimited lifetime license for the builder at $249. Nearly every other visual builder out...